Communication and Social Media Feedback Patterns: Towards Global Digital Information Standards in Ghana and Nigeria
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This study concerns the examination of communication and social media feedback patterns among students in Ghana and Nigeria. The objectives were to: find out the most common pattern of social media feedback mechanism applied; the outstanding reason of using social media feedback mechanism; the level of effectiveness and the main challenge in using social media feedback mechanism by residents of universities in Ghana and Nigeria. This study adopted two theories of the Social Information Processing and the Uses and Gratification with the method of online survey. The population was selected among individuals from Ghana and Nigeria. The sample size was picked conveniently at 800. In the proportionate distribution Ghana was allocated 103 copies and Nigeria had 697 copies. A structured questionnaire of 15 closed-ended questions with four options was drawn from research questions. Analysis of data showed a major finding that “Share” was the dominant pattern of reaction, making up responses at 50% of all reactions – a clear sign that users are highly inclined to spread the content to others through social media feedback mechanisms. Among recommendations is to encourage speedy open interactions and discussions, experiences through online with constructive feedbacks.
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