The Nexus between Political Awareness and Social Media Political Participation as Mediated by the Political Efficacy Among Youth in Region XI Philippines
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The central aim of this study is to examine the role of political efficacy in mediating the connection between political awareness and social media political participation among youths in Region XI, Philippines. This study used a quantitative method, more especially, a non-experimental correlational approach. Data was collected online through Google Forms using modified questions, and respondents were chosen using stratified random sampling. Validity and reliability tests were per-formed on the measurement model, while descriptive statistics were utilized to depict the constructs in the study. The proposed mediation model was assessed using the standard algorithm-bootstrapping of SmartPLS 4.0 for mediation analysis. The findings revealed that the measurement model is valid and reliable based on the AVE, HTMT, Cronbach’s Alpha values. The results indicated that youth in Region XI demonstrated high levels of political awareness, and moderate levels of political efficacy and social media political participation. Furthermore, the mediation analysis suggests that political efficacy significantly mediates the relationship between political awareness and social media political participation. These results underscore the critical role of political efficacy as a key mechanism through which political awareness translates into active political engagement on social media among the youth. The study provides valuable insights for educators, policymakers, and researchers interested in enhancing political participation through increased political awareness and efficacy.
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