From Culture to Cultures: Understanding Edward Sapir’s Prophecy through Herderian Lenses

Abstract

In 1934, the American anthropologist, Edward Sapir made a scientific prophecy on the concept of culture which remained largely overlooked but have proved to be surprisingly accurate and relevant in the contemporary era. He was focused on conceptual pluralisation and fragmentation. By predicting the pluralisation of culture, Sapir captured a trend that we can witness nowadays in the continuously growing number of cultures, subcultures, counterculture, and new conceptual interpretations and ramifications. His use of the Herderian concept of culture(s) requires a close inspection facilitated by interdisciplinary methodologies such as historical epistemology. Widely credited as the creator of the term “culture” in its plural sense, Johann Gottfried von Herder played a crucial role for Sapir’s academic formation. In the ruptures and continuities that culture as a concept has experienced, one can find valuable epistemological insights.  Sapir did not come up with a daring prediction out of an uninformed position. Putting Sapir’s prophetic statement in the context of his academic and professional journey and in the context of the general research trends of the twentieth century reveals a strong Herderian heritage intensified by the psychologisation of anthropology that has ultimately led to an increasingly powerful and progressively sophisticated pluralisation of culture.