Factors Contributing to Rotary International’s Stagnant Membership Growth

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Published: Nov 10, 2024
DOI: https://doi.org/10.59652/jeime.v2i4.326
Keywords:
Rotary International, Responsible Stagnation, Leadership Challenges, NGO

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Konstantinos T. Kotsis
University of Ioannina, Greece
https://orcid.org/0000-0003-1548-0134

Abstract

This paper explores the multifaceted reasons behind Rotary International’s stagnant membership growth over the last decades. A significant factor identified is the lack of outreach and marketing efforts, which has prevented the organization from effectively engaging with diverse communities and adapting to modern promotional strategies. This has resulted in a membership base that does not reflect the changing societal dynamics and fails to attract younger generations who prioritize different causes, such as environmental sustainability and social justice. Additionally, the challenges faced by smaller organizations, such as limited resources and niche appeal, are relevant to Rotary’s struggle to attract new members. External societal trends, including urban development and globalization, have altered community structures and priorities, further influencing membership dynamics. The paper highlights the importance of adapting to these changes by improving outreach efforts, addressing competition from other service organizations, and fostering strong leadership within Rotary International. The discussion emphasizes the potential strategies Rotary International can adopt to enhance membership growth, such as leveraging social networks, fostering organizational identification, and addressing diversity challenges. By integrating these strategies, Rotary can work towards increasing its membership and continuing its mission of positively impacting society.

Article Details

How to Cite
Kotsis, K. T. (2024). Factors Contributing to Rotary International’s Stagnant Membership Growth. Journal of Economics, Innovative Management and Entrepreneurship, 2(4). https://doi.org/10.59652/jeime.v2i4.326
Issue
Vol. 2 No. 4 (2024): Journal of Economics, Innovative Management, and Entrepreneurship
Section
Opinion Article
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biography

Konstantinos T. Kotsis, University of Ioannina, Greece

Konstantinos T. Kotsis was born in Athens in 1959. He studied Physics at the Aristotle University of Thessaloniki, Greece. In 1985, he was an assistant researcher at the Polytechnic Institute of New York University, Brooklyn Campus. In 1987, he got a PhD in X-ray Physics in the Physics Department at the University of Ioannina, Greece. From September 1981 to September 2000, he served as a Lecturer and Assistant Professor specializing in Solid State Physics and X-ray Diffraction at the Physics department of the University of Ioannina. Since 2000, he has served as a Faculty Member (Assistant Professor and Associate Professor) at the Department of Primary Education at the University of Ioannina. Since 2012, he has been a full Professor specializing in the Didactics of Physics and Teachers Education. He has much experience teaching in many University Departments, such as Physics, Chemistry, Informatics, Biological Applications and Technology, and Primary Education at the University of Ioannina and Aristotle University of Thessaloniki, Greece. He has published six books and three monographs. He participated in many conferences in Greece and abroad. His articles have been published in scientific International and Greek journals.       

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