Satisfaction Level of the Students on the Quality of Services Provided by Build Bright University, Siem Reap Campus

Abstract

This research investigates the key factors influencing student satisfaction with the quality of services provided at Build Bright University (BBU), Siem Reap Campus, Cambodia. The study aims to evaluate the benefits of maintaining and enhancing service quality to attract and retain students, assess overall student satisfaction levels, and examine strategies used to promote professional development among students. A quantitative research design, utilizing descriptive statistics and a survey-based methodology, was employed to gather data from 438 first-year students enrolled in the Foundation Year program. The findings highlight that students express high satisfaction with accreditation, the formal recognition of the university’s academic standards, curriculum alignment, the extent to which the academic programs meet national and international educational standards, teacher resources, the availability of qualified instructors, teaching materials, and instructional strategies, and professional staff, administrative and support staff who contribute to a positive academic environment. However, areas such as course materials, textbooks, reading materials, and online resources, learning resources, additional materials and tools that enhance learning, and campus facilities, physical infrastructure such as classrooms, laboratories, and study spaces, need improvement. Based on these results, the study provides recommendations to enhance service quality, including updating course materials, upgrading campus infrastructure, strengthening faculty development programs, and improving student support services. This research offers valuable in-sights into the factors shaping student satisfaction in Cambodian higher education institutions and highlights strategies for improving student retention and success.